TMS Outdoors is the outdoor strategy division of Thomas Marketing Solutions.
Why this exists
Outdoor products are technical and outdoor communities are opinionated. Unfamiliar brands have to earn trust before they get a fair hearing.
TMS Outdoors looks at the market, the customer, the competition, and the business first, then decides what the marketing should actually do.
Sam Thomas
Founder, Thomas Marketing Solutions
Sam Thomas founded Thomas Marketing Solutions and leads TMS Outdoors. His work sits at the intersection of strategic communication, digital media, and the outdoor economy.
He also teaches communication at Truett McConnell University, bringing an academic understanding of communication together with practical experience working with organizations and brands.
Outside of the agency, Sam fishes, competes in kayak tournaments, and spends time building products and brands in the outdoor market.
Outdoor marketing is different because the relationship between the product and the person using it matters.
Technical products have to make sense in the field. Outdoor communities notice when brands understand them and when they do not. And every piece of communication can shape how a customer sees both the product and the category around it.
Firsthand participation does not replace strategy. It makes the strategy more informed.
Sam is building Yonah Bait Company as a live environment for understanding what it takes to develop products, build a brand, work with creators, sell online, and communicate with an outdoor audience.
It creates a practical feedback loop between strategy and the realities of the market.
Strategy gets stronger when you understand what it takes to build, market, and sell the thing yourself.
How We Think
Senior strategic judgment, backed by people who can actually execute.
We bring the strategic layer many growing companies need without requiring them to build a complete internal marketing department.
Start with the market, customer, competition, and business.
Decide what communication needs to accomplish before choosing where it should happen.
Turn the strategy into practical work through TMS, your team, or both.
Tell us what you are building, who you are trying to reach, and where things feel stuck.
Let's Talk